A seasoned executive with more than 25 years in the PAC healthcare IT industry and deep domain expertise, Rob has a proven track record of increasing revenue and operational efficiencies in high growth technology companies. Having worked with some of the industry’s largest technology organizations, including most recently as Senior Director of Business Development for Brightree, he is a veteran of home health, hospice and private duty sales with a depth of knowledge of the industry’s history, future direction and competitive landscape. His passion for making technology available that improves care in the home and the lives of patients and caregivers, coupled with his broad range of both strategic and tactical roles across sales, marketing and product management will be instrumental in driving the continued growth of Citus Health both direct sales efforts and the development of strategic partnerships.