Last year our five seasonal Night-by-Night emergency shelters entered more than 60,000 individual nights of shelter into HMIS totaling nearly 400,000 nights during the last six seasons. This presentation will share the successful visualizations that inspired shelter staff to take ownership of their data, and act on behalf of their clients. We will also include a few visualizations that fell flat. From data quality to coordinated entry, data visualization is not just for funders but can become a crucial tool helping shelter staff, case managers and agencies make sense out of this voluminous and rich data set and, more importantly, gain insight into their client's experience. Examples will include line graphs, bar charts, GANTT charts, scatter plots, integrating NOAA data, charting race and ethnicity, and finding other meaningful client sets beyond demographics. In terms of knowing your audience, we will share anecdotes of knowing this particular audience, and how crucial their feedback can be. In each case we will show how the visualizations lead shelter staff to OWN their data, and ACT for their clients. This presentation was originally presented at NHSDC in April. New content for this presentation will include visualizations and a draft Night-by-Night Dashboard we have created in Qlik as a preview for how we hope to use Qlik when it’s ready for full roll out.