As Chief Strategy Officer, Annie Erstling works closely with Forcura's enterprise-level clients, determining best practices for using data analytics to make smart business decisions. She guides Forcura's product roadmap to enhance the platform's current capabilities and develop new innovative products based on client feedback and market research. Recently, she has been preparing Forcura to transition the post-acute industry from documents to data - by launching electronic signature, digital forms management, analytics and a centralized intake hub that allows post-acute providers to manage all referrals from any source in any format in one common place.