Kirby McDaniel serves as SVP for WellSky Applied Insights. Kirby joined WellSky after eight years at a regional Blue Cross Blue Shield plan where she was responsible for commercial and exchange product development, and later the Medicare Advantage line of business. She is applying her understanding of the health care ecosystem by leading a team to build innovative analytics that connect post-acute care organizations with risk-taking organizations in a value-based world. These solutions focus on empowering both payers and providers with the data, intelligence, and connectivity necessary to optimize clinical outcomes while engaging in performance-based arrangements.