Bruce Gehring is a successful sales and marketing executive with diverse management experience. Since 2008, Bruce has been responsible for business development representing Allegiance Group in the HME/DME industry. During this time, Allegiance Group has partnered with industry software providers and billing consultants to provide suppliers the tools to maximize their private pay receivables. In addition to presenting at several software user and state association conferences, Bruce has been a contributor to articles in HME News and HomeCare Magazine. Prior to joining Allegiance, he had 28 years of successful sales and marketing experience in the Finance and Hospitality industries. Bruce’s responsibilities include developing and implementing the sales and marketing strategy, resolving difficult marketing and sales challenges, identifying new market opportunities and forming strategic marketing alliances to strengthen market position.